Jimmy Buffett is Launching a Line of Medical Marijuana Products
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Jimmy Buffett is the next in a line of celebrities that have decided to partner their brands with cannabis producers to create a line of custom strains and products. We already have a line from Snoop Dogg, Willie Nelson, Bob Marley, Whoopi Goldberg and so many more – and now we have Jimmy Buffett too. The singer, songwriter, entrepreneur and Palm Beach resident will partner with Atlanta-based, Florida producer Surterra Holdings Inc. to create Coral Reefer – which will include vape pens, gel caps, edibles and lotions to start with.
“Finally, ‘the time has come’, as the Walrus said,” said Jimmy Buffett in a prepared statement. “That ‘time’ being the long overdue recognition of the numerous healing properties of cannabis. I have followed and studied with keen intensity the recent evolvement of the medical marijuana story, and the path toward the simple common-sense conclusion, that cannabis is good medicine and should be made available to all who need it. I feel that joining with Surterra, in the medical cannabis world, is the right place for Coral Reefer products to be.”
The Coral Reefer products will be exclusively available through Surterra retail stores – but the one you might expect to get the most attention will be Orlando locations, right near Margaritaville itself. The company hopes to have a total of 22 dispensaries by the end of 2018, and 40 by the end of 2019. Currently they operate dispensaries in Orlando, Deltona, Port Orange, Pensacola, Tallahassee, Tampa, North Port, Largo, Jacksonville and Miami Beach.
The company also holds licenses for distribution in Texas, though there is currently no word as to whether the Coral Reefer products will be exclusive to Florida stores.
Considering Buffett’s support of Amendment 2 both times it made it to the ballot, it should be no surprise that this partnership should come about. Whether it was Surterra, or one of the other producers licensed in the state, it was only a matter of time before someone approached Buffett – or he approached them – with the possibility of creating a new medical marijuana brand.